Online Marketing

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.


There are a number of tools that can be used to build and maintain a robust online marketing program:

Email Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Display Advertising
Search Engine Marketing (SEM)
Events & Webinars
A/B Testing & Website Optimization
Content Marketing
Video Marketing
Marketing Analytics
Marketing Automation
Customer Relationship Management (CRM)
Content Management System (CMS)